The Still is a designer holiday hideaway in Shoal Bay, Australia.
I was responsible for designing a brand concept and collateral such as a holiday guide and assets for the social media and online presence. The interiors also feature a neon shell-light that I designed based upon The Still’s logo.
The brief required a visual aesthetic that was in keeping with the interior design of the holiday home but with an unexpected creative twist. I accomplished this by introducing a slight retro aesthetic that complimented the colour palette already in use throughout the interiors.
In 2018/2019 I undertook the branding of a brand new entertainment concept called Dullboy’s Social Co in Newcastle, Australia.
Dullboy’s Social Co is a cutting edge entertainment precinct that houses 24 lanes of tenpin bowling, a gaming arcade, dodgem cards, mini-golf as well as a restaurant and bar. This brand needed to appeal to a wide demographic so the personality and aesthetic needed to be vibrant, fun and approachable but also quite hip.
This was a large, holistic brand creation and rollout and I personally designed or oversaw all deliverables from developing name concepts, creating the custom drawn logo and icons, to the signage design, packaging, promotional material, and online presence. I also designed and illustrated the large scale repeating graphic installed above the bowling pins.
Fojo is a full-utility kitchen concept for take-out start ups based in Paris, France. Kind of like a WeWork for kitchens. I undertook this project while working at 3Stories London where we built the brand identity from the ground up, covering everything from target audience research and brand pillars to naming and design.
Fojo was built upon the idea of being ‘seriously playful, equally invested in the business and art of food. A brand where the passion for cuisine and professionalism is balanced by a need to creatively carve your own path. Driven yet experimental.
Dinner With Daadee is a bar and restaurant concept serving Indian cuisine and festival vibes in multiple locations throughout the UK. I undertook this project while working for 3Stories London. The driving concept behind this identity is Indian heritage meets UK street culture.
Graphic references from this brand were taken from retro Bollywood posters, truck signage and Indian architecture.
The personality is intended to be quite edgy/hip but still connected with family tradition and the nostalgia of a grandmother's cooking. The word Daadee is Punjabi for Grandmother, hence the name Dinner With Daadee.
The Diner is a casual restaurant housed within Dullboy’s Social Co in NSW, Australia and is a modern take on the classic American Diner.
I was responsible for the brand design and collateral rollout of this project including menu design and signage.
The brand mark is centred around the actual blocks that were used as an interior feature of the restaurant and was designed with modularity in mind. The elements can be reconstructed on different pieces of collateral to keep the brand aesthetic looking interesting and fresh.
Totem is a restaurant concept intended for central London. One of my colleagues at 3Stories had already designed the interior and had incorporated a custom totem feature as the centrepiece. The totem was based on existing architecture in the Clerkenwell area where the restaurant was located.
Rather than complicate matters, I proposed the name ‘Totem’ for the restaurant and designed an identity around the totem concept, incorporating the totem shapes into the logo and brand identity. The varying shapes formed patterns that could be utilised on menus, business cards and other restaurant collateral.
Manuka is a bar based in Worthing, West Sussex, UK. They approached 3Stories London for a brand refresh and interior renovation. Given that Worthing is a coastal town, it seemed like a fun idea to experiment with beach concepts. In the end we landed on a Miami/electric sunset aesthetic.
This entailed subtly retro typography paired with a vibrant electric sunset colour scheme and a clean geographic icon style.
Sydney cafe chain, Coffee Philosophy required a re-brand for the launch of their second location. The new brand identity looks deeper into this name and the way in which plans and philosophies are formed from scattered thoughts that come together and make something greater.
I was able to reiterate this idea through an adaptable graphic created from a deconstruction of the logo mark.
Modern pentecostal church, SCWC (Sydney Christian Worship Centre) approached me to form a brand identity for their new name ‘The Movement Church’. After going through a process defining their preferred style and developing an understanding of the notions behind this new name, I was able to develop a brand identity for this urban church movement. Every movement needs a flag and it was this that formed the basis of the logo mark and ensuing brand.
Facebook London’s end-of-year holiday party is a huge event in their social calendar and the party never fails to impress. While working as a senior designer at We Are Family London, I was briefed to develop the visual identity for the overall event around the concept of ‘Electric Circus’. I designed and oversaw all graphic aspects of this event including the signage system, photo-op design, a ‘card bar’ and design of the dance floor.
Vietnamese QSR chain, BunMe required a fresh take on their brand identity in a new concept store. The aim of the new identity was to reposition the brand as a street food destination and inject energy excitement into the overall experience.
As part of this identity I created a suite of brand elements including custom lettering for the logo and slogan, a custom icon set and photography treatment.
Barcadia is one half sophisticated cockyail bar and one half retro video game arcade.
This extremely fun project is housed within Dullboy’s Social Co in NSW, Australia. I undertook design of the brand, signage, menu and all other collateral.
Because Barcadia is housed within the Dullboy’s Social Co complex the brief called for a brand design that was subtle and sophisticated and that would not clash with the DBSC umbrella brand.
In undergoing a store renovation, McDonalds at Kings Cross, Sydney required a bespoke suite of environmental graphics. The design suite paid homage to the history and landmarks of the Kings Cross area and complemented this with a gritty urban aesthetic.
This work was undertaken while working for Medusa Brands.
Paesanella required branding and environmental graphics for the launch of their flagship food emporium and accompanying cafe. I developed a graphic installation using typography and digital illustration based on elements synonymous with Italy's Napoli region. I also created a simple but elegant logotype for the cafe itself.
This work was undertaken while working for Medusa Brands.
Toby's Estate Coffee Roasters required a fresh look for their 200g coffee bags. I designed a unique typographic treatment for each blend and single origin coffee as well as an additional special release label.
As part of this project I also developed a series of icons for french-press, espresso or pour-over coffee.
Indie rock band, Prints Familiar required a logo for their merchandise and social media. This logotype makes use of all custom lettering (not a font) and a retro-futurist aesthetic in line with the bands sound and style.
Boutique optometrist, Metrospecs required a re-brand and environmental suite to coincide with it's renovation and relaunch. The rebrand and store graphics took on a 1920's metropolitan aesthetic that was well suited to their already existing name.
This was achieved by implementing art-deco design and typography alongside striking monochrome architectural photography.
This work was undertaken while working for Medusa Brands.
Lilly's Rhodes requested a re-brand and slight re-naming to accompany their restaurant renovation and re-launch. Lilly's Rhodes was changed to Lilly's Espresso and Cucina to make reference to their product offering and Italian influences. This brand centred around a custom-lettered logotype (not a font) with a playful retro-Italian aesthetic.
Superannuation, insurance and investment specialists, MLC required a print and digital advertising campaign for their trade press segment. I developed a concept that portrayed advisors as retirement conservationists looking our for the safety of their clients and the future of retirement. This was created in line with their 'Let's save retirement' campaign and encouraged advisors to join the cause.
This work was undertaken while working for Six Black Pens.
I also design custom typefaces (fonts). In 2015 I took this passion even further by travelling to New York to take part in The Cooper Union's Typeface Design Program. In the last 5 years I have designed four fonts (both solo and collaboratively) and am currently working on my fifth.
You can even buy some of my fonts for yourself:
SuperStrike Tenpin Bowling Centres required a rebrand to coincide with the launch of their fourth location. Instead of trying to appear modern, I decided to fully embrace the retro aesthetic of a 1950s bowling centre and inject this into the brand with playful use of typography and illustration.
Loan aggregator, PLAN Australia required event branding and collateral for their annual broker conference being held in Tokyo Japan. This had to be in line with their company brand while portraying the energy and excitement of this city.
A large part of this project was the delegate invitation. I developed the idea of delivering the invitation, program and city guide in a furoshiki wrap, a traditional Japanese method of gift wrapping.
This work was undertaken while working for Six Black Pens.
To celebrate the launch of my typeface - Carton, I designed and hand-printed a short run of typographic posters showcasing the typeface and it's sturdy masculine features. These posters were designed digitally, laser cut and hand printed by me on a 1800s columbia printing press.
Bondi 'field to fork' style butchery, 1888 Certified required an entire brand identity to launch their flagship location. The goal of this brand was to showcase the company's unique business model and product offering while still maintaining the personality of your local neighbourhood butchery.
