In 2018/2019 I undertook the branding of a brand new entertainment concept called Dullboy’s Social Co in Newcastle, Australia.
Dullboy’s Social Co is a cutting edge entertainment precinct that houses 24 lanes of tenpin bowling, a gaming arcade, dodgem cards, mini-golf as well as a restaurant and bar. This brand needed to appeal to a wide demographic so the personality and aesthetic needed to be vibrant, fun and approachable but also quite hip.
This was a large, holistic brand creation and rollout and I personally designed or oversaw all deliverables from developing name concepts, creating the custom drawn logo and icons, to the signage design, packaging, promotional material, and online presence. I also designed and illustrated the large scale repeating graphic installed above the bowling pins.